Black Box Intelligence Branding

After years of having a completely unpronounceable and unrememberable name, TDn2K (transforming data into knowledge), decided to update their name to something much easier to say and remember. After various interviews and feedback from the company’s clients, we decided to use the company’s product, Black Box Intelligence, as the new company name as it was already how a lot of clients referred to the company and a Black Box “has all the information”. With that, we wanted an updated, modern, house of brands that still hinted back to the company’s roots and brought their products together to present the brand as a one-stop solution. The final logo hints at a three-dimensional box while also showing a connection between data points and hinting at the company’s original design.